Here are five key recommendations for letting agents to contemplate before embarking on their winter break.

1. Mention Your Christmas Opening Hours: Ensure your landlords and tenants are informed if your agency is closed or operating on altered hours during the winter period. Keeping them in the loop is a prudent step to take, providing coverage in case of unforeseen events. Additionally, give emergency contact information so that tenants and landlords are aware of the procedures to follow in case issues arise.
2. Think about Your Responsibilities: Determine whether your agency or your landlord is responsible for emergency repairs. Familiarize yourself with the decisions you are authorized to make if your landlord is unreachable. Identify skilled professionals available during the winter break to avoid excessive charges for emergency callouts.
3. Winter Marketing: While December typically sees a slowdown in agency activities, recent data indicates potential value in winter marketing. According to a report from Letting Agent Today, a quarter of December’s leads come between the 22nd and 31st. Is there a small initiative you could undertake to demonstrate your proactive stance and outshine competitors?
4. Wishing your landlords and tenants happy holidays: Spread holiday cheer with thoughtful gestures, such as sending Christmas cards to your landlords. By maintaining open communication, you can ensure their satisfaction, and in return, they may advocate for your services to others. Tenants, too, may appreciate receiving a Christmas card from your agency.
5. Develop Plans to Expand Your Portfolio: Utilize the downtime to strategize how you will attract more landlords in 2024.

The information in this post is valid to the best of our knowledge on the date of posting. It is advised that you seek independent advice based on your individual circumstances.

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